The New England House
Best Food in the Area
Written by on February 24, 2017
Read more about: Flavio Maluf and his professional career
Brazil has its share of challenges over the last three years. China pulled the economic rug from Brazil’s export business, and that move created several other financial hurdles. Companies like Eucatex, the building product manufacturer, were hit hard by the economic slowdown. But the CEO of Eucatex, Flavio Maluf, is used to challenges. He turned a sleepy ceiling tile manufacturing company into an international building products supplier over the last 20 years. And while he was making Eucatex the premier exporter of building materials, Maluf is also on a mission to save the eucalyptus trees as well as the environment. Maluf’s success revolves around eucalyptus trees. Eucatex was the first company to make eucalyptus wood ceiling tiles a must-have item in Brazil back in the 1950s.
Flavio Maluf is the grandson of the founder of Eucatex. Flavio didn’t know he would be a major part of an international corporation when he attended the Fundaçao Armando Alvares Penteado Foundation in Sao Paulo. His mind was set on going to New York and studying at New York University. But Eucatex was part of his blood, so he joined the company in 1987. Ten years later, he became the president of the company.
The 1990s was a decade of change in Brazil. And it was a decade of major change for Flavio and Eucatex. Eucatex added paint and varnishes to their product line in 1994, and in 1996 the company added MDP panels to the product assortment. Eucatex continues to be an innovator in the building supply market. With offices around the world and a customer list that includes home improvement stores, as well as, builders and developers, Eucatex is one of the reasons Brazil is attempting to recover from the longest recession in its history.
Flavio Maluf is doing all he can to protect the environment. All Eucatex offices and factories use renewable energy sources, and there is a reuse, recycle, and reduce edict in place. When Flavio is not speaking to environmental groups and directing company projects, he is out in nature enjoying all the natural wonders in Brazil.
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