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Written by on April 6, 2017
One of our time’s top brands that has transcended the role of functionality to a beauty necessity is EOS Lip Balm. The small round spheres in a variety of colors and styles have been seen in everything from music videos, to top beauty bloggers’ posts to a headline sponsor of trendy singers’ tour stages. While this small globe of lip bliss is now a beauty essential to millennial women everywhere, almost as much so as bronzes was to us in 2006, just a few short years ago the company was unequivocally just a start up – looking to disrupt a beauty category that had been stagnant for years. https://skincare-au.com/collections/eos
A Well-written article in Fast Company recently told the tale of EOS’s rise to beauty fame dome. The article (which can be found in its entirety here: https://www.fastcompany.com/3063333/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick) shared an interesting look inside the company’s beginning and the values that persist to this day. EOS, which stands for Evolution of Smooth, is now a $250 million dollar company that sells over 1 million products each week, and is second only in the lip care category to Burt’s Bees. EOS Products are available on major retails stores such as Target and Walmart. Online merchants Amazon and eBay stock EOS lip balms too.
This article was the first time the company’s founders truly spoke of how the EOS concept was developed – and the story was fascinating. They realized that the lip balm category was stale; products on the market (https://skincare-au.com/collections/eos) looked extremely similar to their 1950’s counterparts. There was also disgruntlement by women, who are the majority users of lip balm. EOS’s founders sought to create something vastly different, a product that stimulated all 5 senses. Taste, touch and smell were obvious – but by creating a fun globe-shaped balm that people would actually enjoy using, and didn’t have to apply with their fingers, which was seen as unhygienic, and even incorporating a soft click to ensure closure, the founders brought to life a product that has not only become a beauty staple, but a staple of trendsetter fashion across the globe.
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